What is split testing?
Split testing is a method of testing whereby different user groups are exposed to different content and design choices on a website. A predefined set of testing options are set and different users receive different content as they arrive at your site. The idea of all this is to see what elements on a website can make users more likely to achieve the goals of the website owners – more often than not getting users to spend money on your site or getting them to make an enquiry.
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Why conversions matter
So you’ve set up Google Analytics and you’re getting plenty of visits. You’re pleased as your site grows and your visitor count goes up, you pump your money into Adwords to get more and more hits on your site. But if you’re only looking at your visitor numbers you’re not getting the full picture, there’s a good chance your money could be better spent elsewhere and you wouldn’t even know.
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